Step-by-Step Instructions:

Step 1: Prepare the Dough

1. Activate the Yeast:

   • Microwave the milk for 20-30 seconds until warm to the touch (100-110°F). Add yeast and whisk. Let rest for 10 minutes until foamy.

2. Combine the Dough Ingredients:

   • Add sugar, flour, eggs, salt, and butter to the yeast mixture. Stir with a wooden spoon until it forms a shaggy dough.

Step 2: Kneading the Dough

1. By Hand:

   • Knead dough on a floured surface for 15 minutes, until smooth and elastic. Avoid adding excess flour. The dough should stretch without tearing.

2. Using a Stand Mixer:

   • Use the dough hook attachment. Knead on medium-high for 7-10 minutes until smooth and stretchy (window-pane test).

Step 3: Proof the Dough

1. First Rise:

   • Place dough in an oiled bowl, cover with cling wrap, and let rise in a warm spot for 60-90 minutes, or until doubled in size. The dough should spring back partially when poked.

Step 4: Prepare the Filling

1. Make Cinnamon Filling:

   • Mix softened butter, brown sugar, cinnamon, and salt in a bowl until smooth and spreadable. If needed, microwave for a few seconds to soften.

Step 5: Shape the Rolls

1. Roll the Dough:

   • Punch down the dough and roll it out to a 12×18-inch rectangle on a floured surface.

2. Spread the Filling:

   • Spread the cinnamon filling evenly over the dough.

3. Cut the Rolls:

   • Cut the dough into 12 equal strips (1 inch wide, 18 inches long). Roll each strip tightly into a roll.

Step 6: Baking the Rolls

1. Prepare the Baking Dish:

   • Line a 9×13-inch pan with parchment paper. Arrange rolls in a 4×3 formation. Cover and let them rest for 30-45 minutes until puffed up.

2. Preheat the Oven:

   • Preheat your oven to 350°F (175°C) during the last 20 minutes of the rise.

3. Add the Cream:

   • Before baking, pour ½ cup of heavy cream over the rolls for extra softness.

4. Bake:

   • Bake for 22-25 minutes, or until golden brown and firm. For a gooey texture, slightly underbake.

Step 7: Make the Cream Cheese Icing

1. Whisk Icing Ingredients:

   • Beat together cream cheese, butter, heavy cream, and icing sugar until smooth.

Step 8: Frost and Serve

1. Frost the Rolls:

   • Spread the icing over warm rolls. Serve and enjoy!